Resumo de Seo Glossary - SEO Web-site

Banned: When pages are removed from a search engine's index specifically because the search engine has deemed them to be spamming or violating some type of guidelines. Cost Per Click: System where an advertiser pays an agreed amount for each click someone makes on a link leading to their web site. Also known as CPC. CPM: System where an advertiser pays an agreed amount for the number of times their ad is seen by a consumer, regardless of the consumer's subsequent action. Heavily used in print, broadcasting and direct marketing, as well as with online banner ad sales. CPM stands for "cost per thousand," since ad views are often sold in blocks of 1,000. The M in CPM is Latin for thousand.

Crawler: Component of search engine that gather listings by automatically "crawling" the web. A search engine's crawler (also called a spider or robot), follows links to web pages. It makes copies of the web pages found and stores these in the search engine's index.Delisting: When pages are removed from a search engines index. This may happen because they have been banned or for other reasons, such as an accidental glitch on the search engine's part. Directories: A type of search engine where listings are gathered through human efforts, rather than by automated crawling of the web. In directories, web sites are often reviewed, summarized in about 25 words and placed in a particular category.Graphical Search Inventory. Banners, and other types of advertising units which can be synchronized to search keywords. Includes pop-ups, browser toolbars and rich media.Index: The collection of information a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the web pages they have found from crawling the web. With human-powered directories, the index contains the summaries of all web sites that have been categorized.Landing Page: The specific web page that a visitor ultimately reaches after clicking a search engine listing. Marketers attempt to improve conversion rates by testing various landing page creative, which encompasses the entire user experience including navigation, layout and copy. Link Popularity: A raw count of how "popular" a page is based on the number of backlinks it has. It does not factor in link context or link quality, which are also important elements in how search engines make use of links to impact rankings.Link Text: The text that is contained within a link. For example, search engine is a link that contains the link text "search engine."Listings: The information that appears on a search engine's results page in response to a search.Organic Listings: Listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Paid inclusion content is also often considered "organic" even though it is paid for. This is because that content usually appears intermixed with unpaid organic results.Outbound Links: Links on a particular web page leading to other web pages, whether they are within the same web site or other web sites.Paid Inclusion: Advertising program where pages are guaranteed to be included in a search engine's index in exchange for payment, though no guarantee of ranking well is typically given. For example, Looksmart is a directory that lists pages and sites, not based on position but based on relevance. Marketers pay to be included in the directory, on a CPC basis or per-URL fee basis, with no guarantee of specific placement. Also see XML Feeds. Pay-for-Performance: Term popularized by some search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that "perform" in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money, even if they don't generate a click.ReciprocalB> A link exchange between two sites. Robots.txt: A file used to keep web pages from being indexed by search engines. The Robots Exclusion page provides official details.ROI: Stands for "Return On Investment" and refers to the percentage of profit or revenue generated from a specific activity. For example, one might measure the ROI of a paid listing campaign by adding up the total amount spent on the campaign (say $200) versus the amount generated from it in revenue (say $1,000). The ROI would then be 500 percent.

Search Engine Marketing: The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.Search Engine Optimization: The act of altering a web site so that it does well in the organic, crawler-based listings of search engines. In the past, has also been used as a term for any type of search engine marketing activity, though now the term search engine marketing itself has taken over for this. Also called SEO.SEM: Acroymn for search engine marketing and may also be used to refer to a person or company that does search engine marketing (i.e.., "They're an SEM firm).SEO: Acronym for search engine optimization and often also used to refer to a person or company that does search engine optimization (i.e., "They do SEO").

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