Abstract: Primal branding is a holistic approach for creating a brand and popularizing it using well designed icons, catch words , celebrities as brand ambassorsors to capture public imagination and make them believe in your product/service. This concept has been implemented fully by leading companies like Coke, Pepsi, Nike, IBM, Mini Cooper, Waltz Disney World and many more.
The author has carried out in-depth analysis of many leading companies , personalities , destinations /locations and established that foundation of a successful branding lies in maximum use of seven components of primal assets ? ?The creation of story ?, ?The creed?, ?The icons?, ?The Rituals?,
?Pagans (Non Believers)?, ?Sacred words?, ?The leader?. It is the ability to innovate above components keeping in mind the target market and competitors. To enhance company?s visibility the leader should be innovative, visionary, motivator to create sense of belonging among its customers, vendors, investors, subcontractors, distributors, financiers and most importantly, the employees.
In today?s marketing, the pop-ups and banners on websites, visuals on electronic media and graphics in magazines create instant impact on public and make them believe that the brand is providing them what they wanted. The author also highlights how best business practices like 24x7 operations, help-desk for Customer Relation Management and coining word like ?Work is worship?, ?Knowledge is power?, ?Customer is King?, ?America loves Marines? create long lasting impact on people.
The author also brings out how certain cities, monuments, parks, websites,
E-commerce sites have become brand names. Similarly, certain public figures, professionals, authors, business men/women , celebrities have become icon and signed for promotion of various brands of products /services.